The countdown to 29th March is on and the country is on the brink of big change. Things will be different but how they will change no-one can truly be certain at this stage. For many who reside in this country and Europe, the prospect of the UK leaving Europe is scary. Whether we leave with a deal, without a deal, whether leaving is delayed or we have another vote, Brexit uncertainty is leading people to delay making important decisions.
The New Year is fast approaching and this is often the time we sit down and think about our goals for the future. Perhaps for the last couple of years, you’ve had a vague plan that next year is the year that you change your career, retrain and start your own therapy business but you haven’t made any progress towards achieving it. If that’s you, you’re not alone; only 1/3 of people actually realise their resolutions. So how do you make resolutions that will actually stick and make 2019 the year that you do it and train as a hypnotherapist?
Firstly, get really clear on exactly what achieving your goal will do for your life. Perhaps it will give you the flexibility to spend more time with your family, maybe you’ve got a real drive to help people or you could be really keen to be your own boss. Having a clear picture of what you’re working towards will help you to achieve it. On those days when you feel yourself wavering or wondering if you could fit the study around your work, knowing exactly what it is that you’re working towards will help you to keep focused on the outcome.
Find a school that suits you and your life. If the classes are held at inconvenient times it will be easy to get discouraged and give up. Likewise, if the classes are held somewhere that is very difficult to get to, you might want to consider if the journey is manageable. If it’s a long journey where you’re likely to get a seat, it could be a good opportunity to get your class reading done, but if it involves many changes, or the school isn’t close to a station, that could be a different story. At LHA we provide flexibility when choosing your training modules so that you can attend classes during the week, at weekends or take a mixture of modules so you can decide what suits you best.
Make the time to have a chat with the tutors or support staff at the training school that you’re thinking of enrolling with. Maybe attend an introductory day to see if you feel as though they’re a good fit for you and explore what kind of support they offer outside of the classroom. Choosing a school that provides a way for you to connect with other students and encourages you to attend peer-based activities will help to keep you focused and will provide encouragement for you during your studies.
Get excited and tell everyone what you’re working towards. Not only will this ensure that you have plenty of support, but will keep your goal and in clear sight. In our experience people are very interested in hypnotherapy and will volunteer to work with you, helping you to cement your skills. This is also an excellent way to gain clients when you’re qualified as well.
Finally, make sure that the school you choose will support you in gaining business skills as well as therapy skills. Starting your own business, while extremely rewarding, does pose a series of challenges and requires learning new skills. Here at LHA our strapline is ‘practice-ready therapy training’, and to demonstrate that we are offering a FREE Therapy Business Success module to all students who start their training in 2019 (valued at £495) which is packed with the things you need to know to have a successful therapy business.
If training as a hypnotherapist is your goal for 2019, why not start working towards your resolutions today. Maybe enrolling could be the Christmas gift you give yourself.
If you’re thinking about hypnotherapy training, chances are that you’re also thinking about starting your own small business. Many people are drawn to the helping professions not only because it gives them a chance to help others, but it also gives them autonomy and the ability to create a business that suits their life. As part of Small Business Saturday, we are exploring some of the things that we think you need to consider when starting your own small business.
Working from home Vs renting a room in a clinic
One of the great things about starting your own business is the flexibility that it provides. This means that you can choose what works best for you and your life. Many hypnotherapists run a successful practice from their home; enjoying the freedom that it affords them because they have no extra business overheads. Other therapists may prefer working from a clinic because it gives them opportunities to meet and network with other small business owners as well as providing a potential advertising avenue if you can leave cards and flyers in their reception area. Perhaps you may find that a mobile practice or being an online therapist works best for you; there really are so many different ways that you can work that the ideal model for you will be easy to find.
When you’re just starting out it’s always a good idea to work with as many people as possible, and with as many different issues as possible, but often people choose to develop a niche. By selecting a niche you can take full advantage of any previous experience you may have had; for example, we have had many teachers train with us at LHA and some have gone on to specialise in working with children. Do you have a particular interest? Connecting to your passions is often an excellent way of finding your niche. Perhaps you may find during your training that you have a particular flair for connecting with people with anxiety or that you are fascinated by what can be achieved through medical hypnosis. If you position yourself as an expert in a particular field it will be easy for your potential clients to find you.
In this day and age having an online presence is essential to a successful small business. There are many ways to do this including having a website and using social media platforms to get your message out there. There is no one right way; it really depends on who your target audience is. Research shows that people are increasingly accessing the internet not only through their phone but through apps on their phone. This means that traditional website traffic is dropping and it may be more profitable for you to consider developing a strong presence on Instagram or Facebook. Business cards, flyers and leaflets are also excellent ways of marketing yourself; remember the goal of marketing is to increase awareness that you exist, so a well-designed leaflet which explains who you are and how you can help is an excellent tool.
Of course, there are many more things to consider when starting your own therapy business; here at LHA, we provide practice-ready therapy training so that you graduate with the tools that you need to start your own successful practice. For students enrolling in 2019, we are offering a free module (£495 to non-students) which contains a manual, videos, templates and exercises to work through to ensure that you have a solid grounding in the skills that you’ll need to make a success of your small business.
‘Fake it ‘til you make it’ is a common mantra. When I first started practising as a hypnotherapist, faking it was definitely what I did. I didn’t lie or directly mislead anyone, but I did speak as if I had the experience and confidence that I would gain over time. Don’t get me wrong, I was qualified. I’d attended training at a good school and I had the required certificates and insurance. What I lacked was clinical experience.
I did believe that I could help my clients, but I was nervous when I first started. Luckily for me I was already an experienced complementary therapist, so meeting and greeting clients, gaining rapport and running a practice didn’t faze me. Neither was I troubled if people saw me for help with something that I felt I knew a bit about (and for which there were abundant scripts) such as weight loss, anxiety or confidence issues.
What did make me uncomfortable was when clients asked if I could help with things I knew little or nothing about. I felt that I had to have a good knowledge and understanding of their issue before I could help them; I had a fear of getting caught out not knowing enough. But how do you get experience in anything? You get good at something (at anything) by doing it. So, on the advice of my tutor, I held my head up, acted as if I was confident and experienced and in time, I became so.
The message of ‘Fake it ‘til you make it’ is an important and valuable one. It’s not about being dishonest or a fraud; it’s about acting ‘as if you can’ in order to inspire confidence in your clients. If you ask questions, listen to the answers (really listen) and then respond to what you’ve heard and seen without judgement, then you will probably do a good job. If you act as if you are confident, your client is likely to expect good results, and they will probably experience good results as a consequence of their belief.
By contrast, if you act as if you don’t believe you can help your client, you lack self confidence or are unsure what you are doing, they are less likely to expect or experience the change they seek. The power of belief and acting ‘as if’ is something that is not about being dishonest; it is about what is most helpful for your client. In turn this positive ‘act’ (or approach) will help you to build your professional confidence and practice.
If you are considering training as a clinical hypnotherapist, you are likely to be a caring individual who is hoping to facilitate change in others and the world. Improving people’s lives will impact on the wider world, right? But not everyone who trains as a therapist is a quiet, modest person and that’s ok. Different clients will be drawn to different therapists as we all work in wonderfully diverse ways.
Your motivation to train for a career in hypnotherapy may diverge from others on your training course; some students will want to work in the voluntary or charity sector, others will want to work with burnt-out bankers and to charge ‘top dollar.’ The majority will probably want to earn a good hourly rate (full or part time) doing something that is mentally stimulating and emotionally and financially rewarding.
For many of our past students it’s been the blend of a flexible and portable career that can be pursued into older age that is especially appealing. This combined with the potential to earn a decent living doing something worthwhile is an important driver. To be a good therapist we need to love our job. It isn’t something that we can do ‘on automatic’ if we are to be effective in our work. The great thing is that our practice and client-base can be as diverse or as specialist as we choose. If you want to be a generalist and see clients with a wide range of presenting issues, that’s fine. If you choose to specialise in working with anxiety, weight management, addictions or sports, you can do that too.
Whether you specialise or are a generalist, when we work with clients we need to communicate our belief in their ability to change. We also need to believe in ourselves too and what we bring to our new vocation, regardless of our style or approach. Research has shown that the clients of newly qualified therapists achieve just as satisfactory results as those working with experienced therapists. Clients will respond positively to your positivity and your ability to address their issues and fears.
Being a hypnotherapist and facilitating life-enhancing changes for people who seek your professional help is truly one of the best jobs in the world. This is a great time to be a hypnotherapist; public awareness of the benefits of hypnotherapy is growing and it’s becoming more and more mainstream. If you’d like to find out more about our hypnotherapy courses, call us on 020 3369 3360 or book to attend one of our regular Discovery Days or Open Evenings.